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Corona is giving followers a brand new strategy to store and interact with their model, transporting customers to a wide range of places with their digital experiences. With the launch of the Digital Clubhouse, the enduring beer model takes customers to the golf course with the prospect to go to the 2023 U.S. Open as a part of their PGA marketing campaign. Within the second expertise, Ticket to Summer season, Corona takes guests on a fun-filled trip, with model ambassador Snoop Dogg, to a music pageant, the seaside and the ballpark—they will even take a swing on the pitch within the customized Residence Run Derby recreation. As a part of their vacation marketing campaign, Corona launched the digital Vacation Seaside Hut, taking guests to a sandy, sundown paradise modeled after their iconic, long-standing vacation industrial with Snoop.
Corona Digital Clubhouse
Followers can be a part of Corona on a golf resort with numerous facilities within the Digital Clubhouse. All through the area, customers can be taught extra about Corona’s signature merchandise and flavors, and interact with interactive options and content material–guests can play, store, experiment with recipes and extra.
Customers can maintain their recreation gentle and their reminiscence sharp with the matching recreation out on the inexperienced for an opportunity to win a reduction code for attire and equipment. Guests can then swing over to the reward store to buy unique attire and equipment in collaboration with Travis Mathew, and get recommendations on their golf recreation from professional Manolo Vega; Vega shares his experience as a PGA Tour professional by means of video clips embedded within the expertise. On the bar, customers can be taught enjoyable Corona information and uncover their drink of selection for the season with easy summer-inspired cocktail recipes to attempt at dwelling.
Coinciding with the PGA tour, the Digital Clubhouse options an opportunity for guests to win tickets to the 2023 U.S. Open match. The grand prize contains 4 tickets to the match and an all expenses-paid 5-night journey to Los Angeles, together with $4,500 in spending cash. Different prizes embrace varied Corona merchandise and golf attire.
Corona Ticket to Summer season
Of their Ticket to Summer season Digital Expertise, Corona provides guests the chance to embark on an adventure-packed trip from three totally different scenes: the ballpark, the seaside and out on music-festival grounds. Corona kicks off the expertise with a inexperienced display screen avatar of name ambassador Snoop Dogg on the will name sales space, welcoming customers to the expertise. Much like the Digital Clubhouse expertise, customers are in a position to store and study signature Corona merchandise and merchandise, play video games and enter unique sweepstakes.
For the summer season expertise, Corona constructed one other customized recreation for customers. Because the official cerveza of Main League Baseball is permitting followers to rise up to bat within the Residence Run Derby Sport and hit a house run or two on the sphere.
The featured sweepstakes in the summertime expertise provides followers the prospect to make their digital experiences a actuality with three prize bundles–with one fortunate winner successful all three. In partnership with the MLB, Corona is sending one prize winner to an MLB 2023 common season recreation with two tickets and limited-edition baseball hats. Prize #2 is a journey package deal value $2,800 that enables the winner to jet off to a vacation spot of their selection. The final bundle is $400 in live performance money, in collaboration with Reside Nation, for use on a present of their selection.
Corona Vacation Seaside Hut
Feliz Navi-Drip it prefer it’s sizzling—for the vacations, Corona invitations followers to a Christmas outing on the seaside within the Vacation Seaside Hut with model ambassador Snoop Dogg, turning their famed vacation industrial into an immersive vacation expertise. Guests are taken to a palm tree-filled seaside at sundown, the place they will store traditional Corona merchandise, play video games, enter sweepstakes and extra.
Across the crackling, digital bonfire customers can buy traditional Corona merchandise by means of a number of retailers similar to Drizly or Instacart. Guests can win a particular low cost code by enjoying the customized, arcade-style decoration assortment recreation off into the sundown. Followers can get additional within the vacation spirit contained in the colourful string gentle laden seaside hut. Right here, guests can watch the enduring vacation advert the expertise is modeled after, create a vacation card with Snoop within the photobooth or enter the sweepstakes for an opportunity to win a limited-edition gown, matching Snoop Dogg, designed by Talia Coles—the artistic thoughts behind Snoop’s iconic look in his industrial with the beer model.
The Corona digital experiences are a singular and immersive expertise for brand spanking new and longtime followers to discover merchandise and interact with the model in a enjoyable and informative approach.
To be taught extra about how Obsess digital shops can be utilized to host sweepstakes, and educate and interact customers, contact our group at contact@obsessVR.com or e-book a demo.
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