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TL;DR
Full Story
So, Courageous Browser is within the information once more.
This time it’s as a result of they’re integrating Solana wallets into their browser — permitting customers to securely retailer their $BAT (Courageous’s native token) — and it’s serving as a stark reminder that:
We don’t speak about Courageous Browser sufficient.
And we should always! As a result of it’s the best Web3 onboarding device for non technical people — the pitch is straightforward, and extremely compelling:
Browse the web → receives a commission while you see an advert.
Right here’re the fundamental mechanics of it…
In Web2, we had two choices so far as monitoring/promoting went:
Suck it up and settle for it.
Set up an advert blocker (and take cash away from creators that depend on advert cash).
Courageous Browser reimagines these choices to seem like this:
Flip off advertisements and monitoring.
Activate advertisements, whereas staying nameless AND getting paid (alongside creators) to be marketed to.
Okay…however how are the advertisements related in the event you’re nameless? And the way does the cost system work??
RE: advert relevancy…
The Courageous group realized they’ll nonetheless ship related advertisements with a a lot smaller quantity of data.
E.g. If somebody spends loads of time studying Enterprise Insider, watching movies on tips on how to higher their golf swing, and checks Yahoo Finance on the each day…
That is sufficient to recommend that they is perhaps a fan of advertisements promoting monetary providers and pastel polo shirts.
As for the cost system:
Advertisers purchase advert house utilizing the $BAT token → new, much less invasive advertisements are positioned within the browser window the place Google and Fb’s was once → the advert {dollars} are break up between Courageous, creators/publishers, and customers.
Helluva idea!
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