e.l.f. Cosmetics on Apple Vision Pro

e.l.f. Cosmetics has turn into infamous for “firsts” within the magnificence trade—and their premiere app for Apple Imaginative and prescient Professional, developed in partnership with Obsess, isn’t any exception. The model has at all times prioritized revolutionary digital experiences and new know-how platforms, so as to meet their customers wherever they’re.

Enter: “your finest e.l.f.” for Apple Imaginative and prescient Professional—among the many first-ever magnificence procuring apps for the spatial computing system. 

“your finest e.l.f.” is not only about shopping for magnificence merchandise; it’s an immersive journey into self-expression and leisure. By partaking actions and 3D product visualizations, we’ve labored with e.l.f. to mix retail remedy with self-care to render a digital escape, which relaxes all of the senses.

Enriching Narratives by Surroundings

Emotional, human connection performs an immense position in buyer decision-making—and that is more true than ever for magnificence customers in an more and more crowded market. Magnificence manufacturers, like e.l.f., want a method to distinguish themselves and hook up with a technology of customers who’re overwhelmed with alternative.

“your finest e.l.f.” brings the e.l.f. group collectively to bask in a deeper, extra significant relationship with the model by immersive storytelling, discovery-driven content material and branded video games. 

The app invitations customers to embark on a journey of self-expression and leisure by exploring three distinct digital environments: Camo Cove, Huge Temper and Halo Glow. Every surroundings represents an e.l.f. Assortment out there on the market throughout the app. The environments allow customers to visualise e.l.f. merchandise and content material at the next constancy and element than has ever been attainable with different gadgets. All in-app merchandise and scenes have been modeled in 3D and rendered at a 4K show from every eye of the system.

A Life-Dimension Portal into the Model’s World

Past procuring, the “your finest e.l.f.” visionOS app serves as a sanctuary for customers to have interaction in conscious actions. The app encourages a holistic strategy to magnificence, bookended by components of well-being and creativity.

Inside the app, customers can interact in stress-free actions reminiscent of guided meditations, stretching workouts and an interactive Paint by Numbers recreation. The Paint by Numbers recreation ends in paintings of animals, which then come to life all through the expertise. Every time that guests return to the expertise, a distinct animal seems—encouraging repeat visits after customers take a break for a second or for the day.

Designed for a New Period of Spatial Buying

Leveraging the complete capabilities of Apple Imaginative and prescient Professional, the app introduces customers to a completely three-dimensional person interface navigable by intuitive hand and eye actions. The app seamlessly blends digital content material with a person’s bodily area. e.l.f.’s immersive expertise is enhanced by progressive immersion (the power to show “up” or “down” the extent of immersion right into a digital surroundings), spatial audio and a checkout integration with Apple Pay. 

The partnership between e.l.f. Cosmetics and Obsess in launching one of many first magnificence apps for Apple Imaginative and prescient Professional is greater than novel; it’s a step ahead for the sweetness trade, altogether.

As spatial computing comes into the mainstream dialogue, and associated apps turn into extra accessible over time; immersive experiences will rapidly go from a nice-to-have for magnificence manufacturers, to a necessity so as to meet customers the place they’re. “your finest e.l.f. displays e.l.f.’s dedication to attach with their group on their prospects’ phrases.

“your finest e.l.f.” is on the market to obtain totally free from the App Retailer for Apple Imaginative and prescient Professional. Along with the visionOS app, e.l.f. has partnered with Obsess to create a model of the “your finest e.l.f.” expertise for all Safari browser customers, no matter their system—underlining the model’s dedication to accessibility and inclusivity.

Apple Imaginative and prescient Professional Design and Improvement Companies from Obsess

Obsess is growing extremely visible, interactive and tailor-made procuring experiences to assist manufacturers like e.l.f. Cosmetics revolutionize storytelling and interact customers digitally like by no means earlier than.

Manufacturers can work with Obsess to conceptualize, design and develop their visionOS apps and immersive browser-based experiences. These can embrace digital shops, instruments to mix-and-match outfits, store with mates or gross sales associates from afar—and even convey an outside area proper into an indoor house. Apple Pay is on the market to implement on all Apple Imaginative and prescient Professional apps, enabling a seamless checkout.

In case you are keen on creating an expertise for Apple Imaginative and prescient Professional to your model, ebook a demo or ship a message to contact@obsessvr.com at present.