Nissan Celebrates 90 Years With Heritage And Safety Metaverse Experience

Nissan Motor Co. has not too long ago taken a leap into the digital world by launching a brand new metaverse expertise on March seventh, known as ‘Heritage Automobiles & Secure Drive Studio‘. This modern mission celebrates Nissan’s ninetieth anniversary and highlights the corporate’s dedication to each its wealthy historical past and the significance of security. With this new enterprise, Nissan goals to supply a singular and immersive expertise that takes customers on a journey via time, showcasing three iconic automobiles and selling secure driving practices.

Honoring Historical past 

The primary exhibition of ‘Heritage Automobiles & Secure Drive Studio’ options the Silvia Q S13, certainly one of Nissan’s hottest drift automobiles. This digital surroundings not solely permits customers to discover the automotive intimately but additionally presents insights into how the colour of pedestrian clothes can have an effect on a driver’s notion whereas on the street. This distinctive perspective highlights the significance of being conscious and alert whereas driving, even in a digital setting.

The second exhibition transports customers to a digital world that showcases the enduring Skyline 2000GTX-E. This automotive holds a particular place in Nissan’s historical past as it isn’t solely important in tuning tradition however has additionally made appearances in widespread video video games and movies such because the Gran Turismo sequence and Quick and Livid franchise. Together with exploring the automotive, customers can even take part in a mini-game that sheds gentle on the impression of multitasking whereas driving and promotes secure driving habits.

The third exhibition takes customers on a journey again to the Nineteen Fifties-Sixties period, immersing them in an American diner and drive-in theater surroundings. This nostalgic setting presents customers the chance to observe steering wheel controls, emphasizing the significance of being acquainted with your automobile’s controls and with the ability to deal with them successfully.

A Collaborative Effort

This metaverse expertise is a results of collaboration between Nissan and Japanese college researchers, showcasing the potential for combining digital expertise with analysis. This partnership not solely provides credibility to the mission but additionally showcases Nissan’s dedication to constantly innovate and push boundaries within the automotive business.

Nissan’s ‘Heritage Automobiles & Secure Drive Studio’ is accessible via the Meta Quest headset, making it simply obtainable for customers to expertise. This user-friendly strategy additional provides to the inclusivity of the mission, making it accessible to a wider viewers.

Constructing on Earlier Success

This metaverse expertise just isn’t Nissan’s first enterprise into the digital world. In 2022, the corporate launched its first digital take a look at drive, providing customers a chance to expertise a Nissan automotive with out leaving their properties. In December 2023, they renewed 4 present metaverse worlds, additional increasing their presence within the digital area.

With ‘Heritage Automobiles & Secure Drive Studio’, Nissan has as soon as once more confirmed themselves as innovators within the automotive business. This immersive and academic metaverse expertise not solely celebrates their wealthy historical past but additionally promotes the significance of security on the street. With this mission, Nissan has set a brand new normal for incorporating digital expertise within the automotive business, and we are able to’t wait to see what they’ve in retailer for us subsequent. 

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