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The traditional American style retailer, J.Crew, introduces its second Obsess-powered digital retailer. With a holiday-inspired ambiance, the World of J.Crew transitions right into a digital après-ski retreat. Customers can navigate the Snow Lodge for the latest ladies’s types and the Ski Chalet for males’s—an immersive digital expedition delving into the model’s essence and seasonal choices.
This immersive expertise incorporates quite a lot of interactive components and a number of other rooms designed to current J.Crew’s merchandise in revolutionary methods. Inside the Gifting Suite, customers can click on on present packing containers to unveil a collection of essentially the most festive merchandise. The Catalog Archives room is designed to supply model fans a singular probability to check their data by way of a branded quiz exploring the celebrated archives of J.Crew catalogs, fostering a reference to the model’s lengthy and storied heritage.
Dynamic animations captivate customers all through, and the scavenger hunt invitations buyers to gather J.Crew ski passes, unlocking an opportunity at an unique luxe cashmere giveaway. The Social gathering Room supplies a great backdrop for the model’s festive ladies’s social gathering merchandise, highlighted within the season’s vibrant purple hue. Including an additional layer of pleasure, the shop includes a classic video game-style Ski Racing Recreation, difficult gamers to navigate a skier by way of a sequence of slopes obstacles. The model’s curated collection of seasonal appears to be like and vacation items is seamlessly woven into the expertise, providing a completely shoppable journey.
Within the prior version, as a tribute to 40 years of American model, J.Crew engaged its neighborhood with a digital flagship retailer—the J.Crew Digital Seashore Home. This immersive expertise showcased the model’s merchandise inside classic-themed print rooms, starting from the stripe room to the floral room. Customers have been inspired to check their data with a pop quiz and take part in a scavenger hunt to unlock entry to the Secret Lighthouse, revealing unique content material.
Trying to construct a digital flagship of your personal? E-book a demo with the Obsess crew at the moment.
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